It’s not hard to tell why her blog is so popular. Her blog has grown tremendously, raking in over 300,000 followers on Instagram, 14,500 followers on twitter and 21,000 subscribers on youtube. She admits it all started when she wanted to show off all of the awesome clothes that were hiding in her closet and now it has become an inspiration to followers and a profitable marketing tool for clothing companies. While studying at the Fashion Retail Academy in England, she is taking her love for fashion and sharing it with the world through her day-to-day style and beauty blog. The spokeswoman also claimed the company had led what she described as a "sea change in the ethical marketing of the sector".Sarah Ashcroft, aka That Pommie Girl, is a young Brit with a fierce style. "However, Transform strives to ensure a sense of responsibility is maintained at all times." "Rightly or wrongly, cosmetic surgery polarises opinion and we acknowledge there will always be parts of society who will object to it," she said. She added there was "no inference in the advert that her popularity is linked to her breast size" and claimed that Ashcroft "strongly encourages anyone thinking about a procedure to undertake their research with a sense of personal responsibility". The company added that she chose cosmetic surgery with Transform for clinical reasons and paid for her procedure prior to being approached to feature in the advert.Ī spokeswoman said she was "surprised" the complaint had been upheld because Ashcroft was typical of "independent, responsible" women who opted for plastic surgery, but said Transform would respect the ASA's ruling that the ad should not appear again.
Transform defended the ad and said Ashcroft was a "positive role model" for cosmetic surgery and that her testimony was "neutral" and unscripted. Everyone was like, 'Wow, they look so natural, I'm so impressed.' And to come away from it feeling 10 times more confident than you were I think is just an amazing feeling." From having nothing to then looking at yourself with boobs, it was the weirdest thing. From the moment I walked into the Transform Clinic, I knew these were the people I wanted to go with. So I spent endless hours looking into getting a cosmetic procedure. She said: "I never really looked at any part of my body past my neck because it wasn't something I liked.
In the video, Ashcroft, who had surgery at the clinic, said she felt like a "new person" after the procedure.
The Advertising Standards Authority (ASA) said the company, Transform, failed to advertise responsibly because the ad would be likely to appeal to teenagers.Ī viewer contacted the advertising watchdog because they felt the ad for the Transform Clinic in London exploited young women's insecurities about their bodies by implying that breast enhancement surgery would make them more confident and popular. The advert, which ran on ITV in April, featured the 21-year-old, who runs the That Pommie Girl blog, talking about her experience of breast enhancement surgery and how people were "so impressed" with the results.
An advert for breast surgery featuring lifestyle blogger Sarah Ashcroft has been banned after it was deemed irresponsible.
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